our story

Our story

Cleaning is like a feast! A clean home means peace, happiness and smiling faces.

All my life, first my great-grandmother, my grandmother and then my mother worked hard to keep the home clean and tried to have safe and natural cleaning for the whole family.

Time flies, we grow up, and during this time different brands have launched more effective cleaning products to the market but unfortunately these products also contain more chemicals than ever before. With the increasing adverse effects of chemical products on both humans’ health and on nature, we have all started to look for more natural options.

So, inspiring from these emotions and the family members who work hard for creating happy homes, we have developed the new brand, SOOP.

SOOP has been designed to provide safe cleaning and create happy homes!

our target

With the increasing adverse effects of chemical products on both humans’ health and nature, we all have started to look for more natural options. We are aware of toxic risks posed by cleaning products and we think that many consumers are still not aware that some chemicals used in these products may cause chronic diseases like allergy, asthma and even cancer. As a result we have decided to develop a healthy and eco sensitive cleansing product line for homes.

We would like to help families for creating safer, greener and happier homes. We believe we all deserve a better world full of health and happiness.